Just give yourself a lot of time, chart it all out + make sure it’s relevant :) all of my branding revolves around “bee”…. kaelah bee, little chief honeybee, hive and honey, honeybean, etc. just make sure your direction is relevant to you, isn’t a flash trend + you won’t get sick of it in 6 months, 1 year or 5 years. changing your branding can be time consuming and expensive so it’s best to put more effort into getting it right hte first time.